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Trusted Choice Named Presenting Sponsor of World Championship

June 18, 2014    10710 Views

By Paul Krome | @paulkrome

Trusted Choice Named Presenting Sponsor of World Championship

Jack Dempsey

Trusted Choice®, the consumer branding program for independent insurance agents and brokers, is the presenting sponsor of the 2014 Federation of International Lacrosse (FIL) World Lacrosse Championship, to be held July 10-19 at Dick’s Sporting Goods Park in Commerce City, Colo.

“Trusted Choice® is proud to sponsor the 2014 FIL World Lacrosse Championship and welcome 38 nations to the largest lacrosse event in the history of the sport,” said Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) president & CEO. “From hundreds of little league baseball teams to the annual Trusted Choice® Big ‘I’ National Championship junior golf tournament, to a PGA tour sponsor, Trusted Choice® and the Big ‘I’ have a long history of supporting sports at all levels and this is a wonderful opportunity for us to showcase this tradition on an international stage.”

Lacrosse has been the fastest growing team sport in the country and has spread to every corner of the country. The World Championship provides a unique and powerful marketing opportunity for the largest brand of independent insurance agents and brokers in the United States. The demographics of the lacrosse community tend to parallel the Trusted Choice® target audience in most markets. The ESPN family of networks will broadcast 43 games during the 10 days and nights of the event on ESPN2, ESPNU and ESPN3. The broadcasts will also be distributed internationally to those ESPN affiliates that want the programming. In addition, nearly 450,000 US Lacrosse members will receive Trusted Choice® messages via email and more than 150,000 people are expected to attend the games in Colorado.

Since the start of this international competition format in 1967, this is only the third time the United States has hosted the games and the first time it has been west of Baltimore. The United States is the reigning World Champion (2010 in Manchester, England) and has been historically dominant having won the gold medal in all but two championships since 1967. The championship takes place every four years and is being hosted and managed by US Lacrosse, the sport’s national governing body.

“We are pleased and fortunate to have Trusted Choice® as the presenting sponsor of the 2014 FIL World Lacrosse Championships,” said Bill Schoonmaker, vice president of strategy and business development for US Lacrosse. “Their commitment to quality and independence is a fantastic fit for our event and we look forward to working with them and their national network of independent agents.”

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers. Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 70 leading insurance and financial services companies. For more information, go to

A wide variety of ticket packages, including the best-value full-event tickets, are on sale now. Buy your tickets today and be a part of lacrosse history.

Buy Your Ticket

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