SPARKS, Md. — The most widely read lacrosse publication in the world has a new name.

US Lacrosse Magazine debuts this week with the November edition arriving in the mailboxes of more than 450,000 members of US Lacrosse, a 501(c)(3) nonprofit organization and the sport's national governing body.

Founded in 1978 as Lacrosse Magazine, the rebranded publication will better connect US Lacrosse members and donors to its mission and impact on the sport.

"Many view US Lacrosse membership as a transactional requirement to play, coach or officiate rather than as a meaningful investment in the sport's future," writes Steve Stenersen, president and CEO of US Lacrosse. "Members and donors are investors whose support drives our nonprofit's mission to 'provide national leadership, structure and resources to fuel the sport's growth and enrich the experience of participants.' While there is far more to accomplish, the progress US Lacrosse has made toward realizing that mission has been substantial, but we haven't told that story well. That's about to change."

Stenersen's comments appear in "From the CEO," one of several new departments introduced in the November edition. Others include a "Fuel" section that editor-in-chief Matt DaSilva touts as "a source of motivation in your daily lacrosse lives," a "USA Insider" area providing unprecedented access to Team USA ambassadors and the "USL Insider" showing the US Lacrosse mission at work and the benefits of membership — all enhanced by a sleek redesign featuring modernized fonts and content packaging.

"The rebranded US Lacrosse Magazine will continue to feature stories about inspirational people ... and bring you the best and brightest of the sport in images and words," DaSilva writes. "But we also will be unafraid to celebrate the great work driven by your investment in US Lacrosse."

LaxMagazine.com will undergo a similar transition in the coming months, starting with a change in its domain name to USLaxMagazine.com. Fans also can follow us on Twitter, Facebook and Instagram using @USLacrosseMag.

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